According to Billboard, Drake signed a partnership deal with Warner Records similar to that of Rick Ross' record company. The record label was officially founded in 2012 by Drake and long-time collaborators Noah "40" Shebib and Oliver El-Khatib following the success of Drake's third studio album Nothing Was the Same. Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise. The label's roots can be traced back to 2006, when Drake's first official mixtape, Room for Improvement, was released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own".
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